The Saints confirmed the signing of young forward Victor Udoh late in the January transfer window, meaning they could sanction a move for Armstrong to depart. West Brom were one of the sides who looked to pull the trigger and bring him to the Championship, but a deal is yet to be confirmed.

Southampton striker Adam Armstrong completes his loan move to Championship side West Brom more than 14 hours after the transfer window closed.

Albion are delighted to confirm the signing of Southampton striker Adam Armstrong on loan until the end of the season. The 27-year-old claimed 24 Sky Bet Championship goals and 13 assists for the Saints last term as they won promotion from the second tier via the Play-Offs.

Southampton striker Adam Armstrong will get a chance to strut his stuff in the Championship once again after a lacklustre season in the Premier League, according to reports - with the EFL ratifying a last-gasp loan move to West Bromwich Albion in a deal that will see him feature in the second-tier for the second half of the season.

Adam Armstrong has sealed a loan move to West Bromwich Albion for the rest of the season. Saints and the Baggies had to wait until Tuesday morning for the FA and EFL’s decision on whether the transfer would go through.