Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a ...

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

IAB CEO David Cohen says don’t hold your breath on that overarching federal privacy law being passed any time soon.

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...