Creative arm UltraSuperNew cleverly uses the Japanese concept of honne (inner feelings) versus tatemae (outward appearance) ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

The uneasy feeling that truth itself is on trial has deepened. Donald Trump's return to power, marked by the executive order against perceived government censorship of social media, casts a long ...

Donald Trump has never hidden his hostility to what he sees as China's blatant trade practices, and the world is worried about the threat of tariffs and their impact on the global economy. That ...

Campaign can confirm that PHD has been appointed as Volkswagen Group China's (VGC) media agency of record, effective January 1. According to sources close to the pitch—which occurred in Q3 2024—PHD ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?