After sweeping the Grammys on Sunday, Lamar’s ubiquitous Drake diss could be the centerpiece of the halftime show. That, it bears mentioning, is pretty strange.

Part of the excitement of a live show like the NFL Halftime Show is that we don't know what will happen until it does, like Usher's 2024 surprise guests or Rihanna's pregnancy announcement. But Kendrick's fight comes in the middle of an ongoing rap beef between him and rival Drake.

The announcement of the Apple Music Super Bowl LIX Halftime Show press conference came the day after Kendrick dominated the 67th Annual GRAMMYs, as “Not Like Us” took home awards for Song of the Year, Record of the Year, Best Rap Performance, Best Music Video, and Best Rap Song.