Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Giant budget fashion chain Primark launched on Tuesday a line of clothing created specifically for people with disabilities.

“We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable. It has been amazing to collaborate with Victoria Jenkins, founder of ...

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Primark's new collection is now available in Liverpool. The retailer's affordable 49-piece "adaptive clothing" range for men and women, which includes wardrobe staples from trench coats and tees, to ...

Primark is launching its first adaptable men's and women's clothing ranges with Victoria Jenkins and a former Cheltenham ...

Penneys has released their first-ever 'adaptive' clothing collection to cater to everyone, including those with disabilities.